Zalud

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Zalud is a food delivery concept where you can order home cooked meals made by real chefs. The purpose of this app is to provide healthy meals with high quality ingredients while reducing the steps it takes to get to the checkout page.

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Reducing Friction

It has been empirically proven by behavioral scientist that people do enjoy having many options when it comes to choice of food but at the same time having a wide variety creates friction for a user to actually pick an option.

Just a Few Steps From Checkout

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Building UX/UI With Simplicity In Mind

The app was scaled down to a minimal number of pages

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A Simple Checkout Process

Food Ordered In A Couple Of Steps

One of Zalud's main design features was decreasing the user's Checkout Flow so that it would be easier to achieve higher conversion within the sales funnel.

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Result

After many testing scenarios with actual users I arrived at a very simple app that provided its users with a controlled selection of different dishes while simplifying the checkout process to provide users a more frictionless experience that will translate into higher conversion rates.

Prototype

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Skills

Hypothesis Testing . Functional Prototyping . Product Design . User Stories . Experience Design . Journey Flow Mapping . Usability Testing . Adobe XD

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