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Home: Welcome
I am a bilingual professional with a Bachelors in Finance from New York and an MBA Degree from Leeds School of Business.
I have designed and developed the scope of products from inception to launch. I take pride in first deeply learning who my users are and moving forward with customer-centric designs.
My solutions for new software are driven by design thinking and applying behavioral science frameworks to solve for user needs.
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How I Work
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Research
Understand the problem, empathize with the person. Explore the competitive landscape. Identify strategic opportunities. Define design goals and requirements.
Design
Combine effective interfaces, smart interactions, and consistent visual language into a captivating design that resonates with the target audience.
Build
Map design to code. Smooth constraints. Solve edge cases. Move that button 3 pixels to the left. Fill the gap between functional and delightful.
Refine
Test prototypes with real people against actual problems. Combine insights with gut intuition and experience. Iterate and improve in pursuit of perfection.
Projects
These projects are tailored around behavioral design methods.
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"The only thing I know, is that I know nothing"
Socrates
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